PEP’s worst drop since 1999 was 40%
PepsiCo (PEP) fell 40% from Jan 2008 to Mar 2009. It took 4.5 years from that peak to close at a new high, in Jun 2012. Over the same years the S&P 500 fell as much as 55%.
That drop is milder than most. It ranks 957th of the 986 stocks PortfolioAutopsy tracks, counted from the deepest.
Drawdown from the last high, 1999 to now
How PEP held up in each crash
| Crash | Years | PEP | S&P 500 |
|---|---|---|---|
| Dot-com bust | 2000–02 | −33.0% | −47.5% |
| Financial crisis | 2007–09 | −40.4% | −55.2% |
| COVID crash | 2020 | −28.8% | −33.7% |
| 2022 rate shock | 2022 | −11.9% | −24.5% |
Each number is the deepest fall from a high inside that window, using daily prices with dividends reinvested.
See how PEP behaves inside your whole mix, with the worst 12 months, loss odds and crash replays. Free, no signup, and the math runs in your browser.
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What was PEP’s maximum drawdown?
PEP’s deepest fall since 1999 was 40.4%, from its high on January 10, 2008 to its low on March 9, 2009. The figure uses daily prices with dividends reinvested.
How long did PEP take to recover?
4.5 years. PEP first closed above its Jan 2008 high again on June 27, 2012.
Was PEP riskier than the S&P 500?
Over the same years, PEP’s worst drop was 40.4% against 55.2% for the S&P 500 (SPY), and its worst 12 months were −32.7% against −47.4%.
Compare with
Daily adjusted closes from Yahoo Finance, January 5, 1999 through October 13, 2026, dividends reinvested. Historical facts, not a forecast and not investment advice.