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BKNG’s worst drop since 1999 was 99%

Booking Holdings (BKNG) fell 99% from Apr 1999 to Oct 2002. It took 14.3 years from that peak to close at a new high, in Sep 2013. Over the same years the S&P 500 fell as much as 55%.

That drop ranks 21st deepest among the 986 stocks PortfolioAutopsy tracks.

−99.3%
Worst drop
Apr 1999 → Oct 2002
14.3 yrs
Back to the old high
new high Sep 2013
−97.8%
Worst 12 months
Dec 1999 → Dec 2000
14.3 yrs
Longest underwater
from Apr 1999
−31.5%
Now vs its high
as of 2026-10-13
+7.9%
Yearly return since 1999
dividends reinvested

Drawdown from the last high, 1999 to now

BKNGS&P 500 (SPY)
BKNG drawdown from its last high since 19990%−25%−50%−75%−100%200020052010201520202025−99% by Oct 2002

How BKNG held up in each crash

CrashYearsBKNGS&P 500
Dot-com bust2000–02−98.9%−47.5%
Financial crisis2007–09−66.3%−55.2%
COVID crash2020−44.8%−33.7%
2022 rate shock2022−39.6%−24.5%

Each number is the deepest fall from a high inside that window, using daily prices with dividends reinvested.

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Questions

What was BKNG’s maximum drawdown?

BKNG’s deepest fall since 1999 was 99.3%, from its high on April 30, 1999 to its low on October 9, 2002. The figure uses daily prices with dividends reinvested.

How long did BKNG take to recover?

14.3 years. BKNG first closed above its Apr 1999 high again on September 10, 2013.

Was BKNG riskier than the S&P 500?

Over the same years, BKNG’s worst drop was 99.3% against 55.2% for the S&P 500 (SPY), and its worst 12 months were −97.8% against −47.4%.

Compare with

LCID −99%AIG −100%MSTR −100%AMT −99%MU −98%C −98%AMD −97%F −95%All tickers

Daily adjusted closes from Yahoo Finance, April 1, 1999 through October 13, 2026, dividends reinvested. Historical facts, not a forecast and not investment advice.

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